Franchising
Appearance
Franchising is a business method that involves the licensing of trademarks and methods of doing business. That can be chain stores, which are retail outlets which share a brand and central management, but also an exclusive right to sell branded merchandise. A similar case is a media franchise, the ownership of the characters and setting of a movie, video game, book, or toys etc., particularly in North American usage. Examples include Pokémon, Harry Potter or Barbie.
Other websites
[change | change source]- Franchise Territory Definition Archived 2008-06-11 at the Wayback Machine
- International Franchise Association
- American Association of Franchisees and Dealers
- Canadian Franchise Association
- Franchising Association of India
- The British Franchise Association
- The Australian Franchise Association
- Zudio Franchise