Retailers and brands will be pleased to see our research shows consumers expecting to spend up to 20% more in some categories, like snacks, and many also ‘investing’ in new TVs 😉 during the Euros and Olympics. Here’s hoping some great success for England 🏴 and Scotland 🏴 and then Team GB 🇬🇧 And those successes acting as a catalyst to some positive growth for our consumer and retail companies. Read the results here. #euro2024 #olympics #consumer #retail
Linda Ellett’s Post
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What do Trader Joe's and CrossFit have in common? ⭐ We've collected data from over 103 million reviews of popular gyms, grocery stores, and restaurant chains to see who comes out on top. The Brand Review Index ranks 52 of the USA’s leading brands by their median Google review ratings. Plus, we dive into the reviews of the winning brands to highlight what it is that makes them stand out. ⬇️ Find the full index at: https://lnkd.in/e3Hpcdfh
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The 2024 Euros kick off tomorrow! ⚽🦵 Did you know that a staggering 74% of shoppers feel more loyalty to brands that are involved with sport? 🏅💙 Sport presents the FMCG industry with countless opportunities for increased sales and engagement and our latest Insight Hub article explores where those opportunities lay and highlights some brands who are doing it well. Read the full article here 📃👇 https://lnkd.in/gSM6Jf-Y
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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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On Trade accounts for 61% of global beverage alcohol value sales. Not just crucial for $-Revenue of Beverage suppliers but it's the place to build brand equity and consumer loyalty. Key insights: 83% visited On Trade in 3 months, 62% weekly that is despite inflation & economic pressures. On Trade is the road leading to all occasions where social connections and celebrations drive visits.
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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“The way in which fans engage with sports has transformed dramatically. The excitement surrounding major sporting events significantly impacts consumer behaviour. People are increasingly choosing to watch these events at home in line with the growth of at home consumption occasions…” says Dahlia Stroud, our Senior Capability Consultant in her recent article for Grocery Trader: Maximising Retail Sales During the Summer Sporting Season. What are your thoughts on this shift? Read the full article for more insights: https://lnkd.in/eU-PdHwc #SummerOfSport #Retail #MaximisingProfits #Bridgethorne
Bridgethorne – Maximising retail sales during the summer sporting season
https://grocerytrader.co.uk
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Are you thriving in the beverage business? Fun facts... Do you know that there is a sales decline for global beverage sales? Do you know how to continue to thrive On Premise consumer engagement and loyalty? Read more from NielsenIQ 👩🎓 #NielsenIQ #BeverageIndustry #OnPremise
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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On Premise is a critical channel for BevAl players to invest. Apart from the sales importance, restaurants, bars and pubs give brands the chance to better connect with consumers and increase their willingness to buy the brand in the Off-Trade in a second momemnt. Find out more in the CGA by NIQ study below.
Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry
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Latest data from Kantar shows that, as cost of living pressures started to ease for some people, sales of branded products increased by 3.6%, outpacing own-label products which grew by 2.7%. Read more here: https://lnkd.in/eTAUH2bt #BrandGrowth #FMCG #GroceryIndustry
Falling inflation, football and fake tan: summer events shape shopping habits
kantar.com
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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://ow.ly/4sXx30sF5WZ #CGAbyNIQ #OnPremise #BrandShare #MarketTrends #MarketMeasurement #ConsumerInsights
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Porky Whites Managing Director | Family-Run and Owned UK SME | UK Meat Manufacturer | Supreme Sausage Guru
Not all bangers are created equal and this Rate of Sale (ROS) analogy from Dan Pope comparing challenger brands to corporate brands is BANG ON in my opinion. No two customers are the same, so why should we measure two different brands in two different business life stages in exactly the same way? Don’t get me wrong ROS is definitely a useful metric and has it’s place (see Dan’s post for the corporate vs. corporate comparison), but as a challenger brand what if… ...you keep hitting the same barriers to achieving the right in-store ranging? ...you’re not able to access the right store types and/or locations? ...expectations around promo and seasonal discounting are unrealistic? These are things Porky Whites Ltd has an all too familiar experience with and despite having the retail data to prove your case, it can feel like you’re banging your head against a brick wall. Can you relate and do you have any advice? #ChallengerBrand #RateOfSale #RetailMetrics #InStoreRanging #RetailChallenges #PromotionalStrategy
🍔 Why Grocery retailers must STOP using Average Rate of Sale as a metric for success for challenger brands - lessons from the London Marathon 🍔 Running and running, adrenaline and pain, putrid anguish filled my cheeks London Marathon, Sunday. Running to TORTILLA, London Bridge - Fam was Famished, Fam Chowing down a cigar of Carby-cuddles, smothered in feelin’ hat-hat-hat sauce My friend, Josh, was running, steaming past everyone, excited to get steaming Runners high hurtled through the city - a plague of happiness, soaking the streets As I sipped larger and ogled I realised Every runner has DIFFERENT capabilities, alas, every runner has DIFFERENT start times. Imagine putting a 12 year on the SAME starting line as a 32 year old? TOTALLY unfair, right? This is the ISSUE using AVERAGE RATE OF SALE to measure both CHALLENGERS and CORPORATES Average ROS as the Holy Grail metric = challenger brands always lose. - Too much distribution = crap Av. ROS - Wrong distribution - £5 quid protein cereal won’t sell in Hull - Getting to grips with grocery - takes some challengers a year or so to get used to the grocery beast, supply chain, availability headache etc. Challenger brands play a DIFFERENT category role to corporates. Challenger brands are at DIFFERENT stages of growth compared to corporates. Challenger brands are in a DIFFERENT race to corporates, alas, need DIFFERENT metrics. What to do about it? 🍔 1. Slow Partnerships win the race. Buyers and brands, don’t jump straight from Championship to Champions League, build slow. Instead of giving brand’s 1000 stores (where they’ll deffo fail) Year 1 - 200 stores Year 2 - 350 stores Year 3 - 450 stores 🍔 2. “Reframe” the Holy Grail metric Average RoS is great for comparing corporate vs. corporate. But, it’ll take a flight of imagination Surely these are better, more apt metrics for challengers? - Cash margin per X sold - Value (£) bought into the total category - Fun and newness bought into the total category Different start lines = different races = different metrics. Every top food and drink founder reads our weekly Newsletter - why wouldn’t you? Subscribe here https://zurl.co/4a2v
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