Derek Haley’s Post

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Insights, Analytics and Strategic Leader

Retailers, take note: the rise of the #JoyEconomy is upon us, and it's fueled by consumers' desire for escapism and comfort in the familiar. Nostalgia connects us to cherished memories, driving shoppers towards products that evoke a simpler, more carefree time. Learn more from Circana about how #ConsumerEscapism is influencing today's #shoppinghabits including the resurgence of iconic brands, the enduring appeal of childhood favorites, and more.

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