Amirhosein Anvari’s Post

🚀 Want to captivate Gen Z? Craft irresistible offers! 🔥 Dive into the world of Gen Z preferences with insights from @RetailDive. Learn how to tailor your retail strategies to meet their expectations. #RetailTrends #GenZ #MarketingStrategy https://lnkd.in/dRvSHj-w

58% of consumers say social media influences their holiday shopping 🤯 Drive greater brand awareness and boost social sales with these tips 👇 I https://lnkd.in/dHpntqYE I Ryder E-commerce by Whiplash #ecommerce #holidaymarketing #holidayshopping #peakseason2023 #socialcommerce #socialmediamarketing #businesstips #fulfillment #3PL #Ryder #RyderEcommerce

"Brand loyalty will take a back seat as shoppers choose companies and products that better align with their personal values and needs. Indeed, consumer expectations around personalization are increasing, with 73% of shoppers expecting brands to understand their unique needs and expectations." I think the distinction between "personalized" and "targeted" is important for organizations to understand. Targeted ads may or may not be personalized, and non-personalized targeted ads could turn off shoppers if they are not interested in the product and find it intrusive and annoying. #consumerinsights #consumerbehavior #consumerpsychology #marketresearch #marketingandadvertising #targetedmarketing #targetedadvertising https://lnkd.in/gNvNxDHV

#Retail #Marketers: Want to reach 2 billion consumers who make up 40% of the market and have more than $140 billion dollars to spend? Umm, yes, please! 🙋 Find out how to reach Gen Z this holiday shopping season and beyond in this blog post: https://ow.ly/tWHu50Q4Okl #HolidayShopping #Shopping #GenZ #TargetMarketing #Marketing #DigitalMarketing #DiscountsAndDeals #Personalization #LoyaltyPrograms #DataYouCanUse #WeCanHelp #AskUsHow #SheerIDDelivers

Let’s explore 7 different types of shoppers that cover almost everyone. Which one is your target audience and which one do you struggle to reach? Let’s find out! https://lnkd.in/gnYrRfXM

Are you trying to market to Gen Z? You've likely heard a lot of theories about Gen Z's shopping habits, but new data from eMarketer sheds light on some surprising trends we should all be paying attention to. First off, forget the notion that Gen Z makes impulsive purchases. They're actually quite thoughtful shoppers, leveraging digital tools and social proof to inform their decisions. This means we need to focus on building a strong online presence and encouraging positive reviews across platforms. TikTok's dominance in product discovery for Gen Z can't be overstated. If you're not already on the platform, it's time to consider how you can authentically engage there. But don't neglect Instagram – it's a close second for product discovery. Perhaps most surprisingly, brick-and-mortar stores still play a crucial role for Gen Z shoppers. They're discovering and purchasing products in-store more than we might expect, especially in categories like clothing and accessories. The key takeaway? We need a truly omnichannel approach to reach Gen Z effectively. This means harmonizing our digital and physical presence, ensuring a seamless experience across all touchpoints. It's not about choosing between online and offline – it's about creating a cohesive strategy that leverages the strengths of both. As we adapt to these trends, remember: authenticity and value are paramount. Gen Z may be digital natives, but they're also savvy consumers who appreciate genuine connections and meaningful experiences, regardless of the channel. Add to Conversation

Beard Club recently expanded from selling directly to consumers and via social commerce to having a half-dozen SKUs available at Target. Learn why CEO Bryan Welfel says the company's tech evolution and consumer understanding will serve both parties well in the new relationship. Learn more ➡ https://lnkd.in/esKyj3-T #consumerinsights #target #beardclub #cpgindustry #cpgtechnology

We're loving this article by Marketing Dive covering how marketers can capture consumers' hearts this Valentine's Day 💝 https://lnkd.in/gxK56UUi In order to orchestrate the perfect shopper-product meet cute, marketers need to reconsider their approach to customer relationships by prioritizing customer-focused retail ecommerce strategies: → 𝐌𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 Refining the journey to be more personalized/valuable to the customer is key. This requires shifting your strategy to engage with your customers where and how they want. → 𝐄𝐦𝐩𝐡𝐚𝐬𝐢𝐳𝐞 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Trying to find your products shouldn't result in heartbreak. Make the experience seamless with one-click paths to purchase at all of your in-stock retail partners. → 𝐃𝐚𝐭𝐢𝐧𝐠 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐝𝐚𝐭𝐚 Initial discovery and awareness may not immediately seal the deal. However, any interaction with your shoppable ads and/or onsite where-to-buy experiences can reveal key insights that help you better understand your consumers for future marketing opportunities. → 𝐈𝐧𝐭𝐢𝐦𝐚𝐜𝐲 𝐢𝐬 𝐤𝐞𝐲 Connecting with a segmented audience on social - with messaging tailored to their exact needs - will speak volumes compared to other brands who are feeding the same lines to every shopper. — 🍐 Pear's shoppable tools give CPG brand marketers the power to meet their consumers wherever they prefer to shop, while capturing actionable insights and building audiences for more personalized experiences. 𝐋𝐞𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭: https://lnkd.in/gCKsNURR #retailecommerce #shoppability #cpg

🔍 I analyzed 100 DTC beauty loyalty programs, and here's what I discovered: On average, most brands give customers 6 ways to earn points. 📍 Loyalty Placement (Where is the loyalty information placed?): - 78% designate a landing page - 14% have a pop-up - 6% have both a landing page and pop-up 🪜 Loyalty Program Structure (Do they offer a tiered loyalty program?) - 54% offer a tiered structure (1-4 tiers) - 9% offer 4 tiers - 59% of those with tiers increase point multiples for higher tiers (e.g., tier 1: 1 point per $1 spent, tier 3: 1.5 points per dollar spent) 🤳 Time to Get Social (Which social platforms are commonly used to earn points?) - 41% incentivize FB likes - 36% request TikTok followers - 27% ask for Instagram followers 🎂 Birthday Delights (How many brands offer a birthday reward?) - 64% offer points for a user's birthday - 12% provide a free product - 10% offer a discount - 14% provide no birthday reward 🙃 Other Fun Facts: - 68% of brands reward points for leaving a review - 12% collected SMS - 6% allow receipt uploads from in-store purchases or other retailers like Amazon or Target where their product was bought Any questions or need data on a different category? Let me know in the comments, or drop me a message. #loyaltyprograms #dtcmarketing #dataanalytics (Brands are listed in the comments.)

Businesses can significantly influence consumer behavior by understanding and leveraging key factors such as emotional triggers, social proof, and situational context.  By strategically designing store layouts, using targeted advertising, and creating an appealing shopping environment, companies can enhance customer experience and drive sales. Read on to learn more with Chain Store Age: https://lnkd.in/gfvWeQmU   #ConsumerBehavior #InStoreShopping