Attribution in action
Omnichannel measurement
Directly tie ad spend to real-world outcomes across Digital, TV, CTV, OOH, Social, and Audio. Our multi-touch attribution solution allows marketers to measure the impact of each impression or interaction on driving incremental visits and sales, providing insights to optimize campaigns.
Customer journey analysis
With Sales Impact, analyze location and purchase data together so you can get a holistic view of the path to purchase and how your advertising is impacting outcomes like store visits, transactions, and sales.
In-flight Investment optimization
Access all your reports across partners and outcomes in one unified UI to optimize campaigns in flight and avoid wasting ad impressions.
Customer acquisition & growth
With our demographic insights, marketers can understand audiences influenced by their advertising campaigns, analyze the visitation patterns of prospects, new customers, and loyalists, and utilize reach and frequency for new customer acquisition.
Measure from ad view to visit to purchase
Cutting-edge quality for accuracy
Leverage reports you can trust. Using our multi-sensor stop detection, our sophisticated methodology powered by graph technology, 15B+ human-verified check-ins, 2B transactions, and 83B visits per year allows us to provide accurate campaign reports you can take action on.
Real-time insights in a singular UI
Our omnichannel dashboard updates daily, allowing marketers to optimize their attribution strategies in flight and maximize ROI of investments based on their impact on sales.
Privacy forward data solutions
Attribution is built with privacy-protecting features, we give consumers control over the data collected from them, and empower them to exercise their rights. We are responsible in the collection and use of location data, hold our partners accountable, and lead the industry in advocacy.
Unmatched location expertise
Feel at ease with our dedicated team of experts designated to help you get the most out of your marketing campaigns. With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals.
Understand the full customer journey with comparable metrics across campaign outcomes
ROI
Increase in incremental visits
Visits per year
transactions per year
Flexibility across top media platforms
Our data, your way. With an unmatched 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered just how you need it.
And the results are in…
FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, partnered with geo-location platform, Foursquare to leverage its measurement solution, Attribution, and provide valuable insights and demonstrate the effectiveness of the brand’s media efforts in driving incremental visits.
The campaign saw an overall CVR of 2.11% and a CPSV of $0.68 and most importantly, Foursquare helped Papa Murphy’s determine which audiences were the most influenced by their ads.
Foursquare’s actionable insights allowed Barkley to demonstrate that the media campaigns effectively drove incremental visits and reached new customers for Papa Murphy’s.
Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores.
FSQ Attribution proved that the campaign was responsible for driving 2.5% more people to a QSR location. FSQ audiences specifically had a behavioral lift of 7.8%.
Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.
How a Leading Retailer Leveraged TikTok and Foursquare to Boost In-Store Visits
A top retailer needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales. By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gained actionable insights into campaign performance.
The campaign saw an impressive increase in in-store traffic with a 9.2% behavioral lift in visitation.
“Working with TikTok and Foursquare has transformed our approach to digital marketing. The ability to directly link our campaigns to in-store visits has provided us with invaluable insights. The increase in foot traffic from our most recent campaign is a testament to the power of this partnership, allowing us to confidently invest in digital advertising knowing it drives tangible results for our business.”
– VP of Strategic Marketing at the retailer
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Foursquare partners with leading organizations to champion best practices for data privacy and ethics.
Measure the impact of your advertising on the full customer journey with the industry’s leading multi-touch attribution solution
Access insights with your campaign’s impact on real-world conversions and sales all in one unified UI and optimize your investments in-flight.