Jump to content

W.I.T.C.H. (song)

Add links
From Wikipedia, the free encyclopedia
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
"W.I.T.C.H."
Single by Devon Cole
from the EP 1-800-GOT-STRESS
Released7 July 2022
LabelArista
Songwriter(s)
Producer(s)John Mark Nelson
Devon Cole singles chronology
"Uncall It"
(2022) 		"W.I.T.C.H."
(2022) 		"Hey Cowboy"
(2022)

"W.I.T.C.H." (pronounced "witch") is a 2022 song by Canadian alt-pop singer Devon Cole.[1][2] The song was written by Cole and songwriters John Mark Nelson and Alexandra Soumalias.

Cole initially performed a demo of the opening verse[3] of the song on TikTok,[4] where it received over 40 million views.[1] She was singing original lyrics over a piece of instrumental backing music Nelson had shared on the platform.

A full version of the song was then released as her first single through Arista Records (who are owned by Sony Music Entertainment) on 7 July 2022.[5] With nearly 300,000 pre-saves, it was Sony's biggest pre-save campaign for a female artist to that point.[2] A music video followed.[6]

"W.I.T.C.H." is an acronym for "Woman In Total Control (of) Herself".[6] Cole described the song as reclaiming "the witch as a symbol of women's resistance. It celebrates women's strength, autonomy, and rebellion".[1] The song was written by Nelson, Cole and Alexandra Soumalias, and produced by Nelson.[5] The music was performed by Nelson on keyboards, guitar, bass and drum machine.[7]

Cole received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2023.[8]

Certifications

Certifications for "W.I.T.C.H."
Region Certification Certified units/sales
Canada (Music Canada)[9] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ a b c "Devon Cole Ridicules Misogynists in Empowering "W.I.T.C.H"". July 8, 2022.
  2. ^ a b Cafe, The Sound (July 12, 2022). "Toronto-Based Devon Cole Signs With Arista and Releases Earworm 'W.I.T.C.H.'". The Sound Cafe.
  3. ^ "New Music Friday: DNCE, blackbear, Marshmello, The Weeknd and Devon Cole". KS95 94.5. July 8, 2022.
  4. ^ Gordon, Holly (8 June 2022). "Devon Cole is making earworm pop with a feminist edge".
  5. ^ a b "Devon Cole Releases New Song "W.I.T.C.H."". pm studio world wide news.
  6. ^ a b Lipshutz, Jason (July 7, 2022). "Devon Cole Signs With Arista Records, Releases New Single 'W.I.T.C.H.': Exclusive". Billboard.
  7. ^ “Building W.I.T.C.H. by Devon Cole” by John Mark Nelson, YouTube, August 2022
  8. ^ "Here are all the 2023 Juno nominees". CBC Music, January 31, 2023.
  9. ^ "Canadian single certifications – Devon Cole – W.I.T.C.H". Music Canada. Retrieved May 16, 2023.
Retrieved from "https://en.wikipedia.org/w/index.php?title=W.I.T.C.H._(song)&oldid=1236022618"