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In 2003 Wilts & Dorset was sold to the [[Go-Ahead Group]]. This was the existing management team's preference, owing to the way in which Go-Ahead continued to foster individuality. A period of expansion occurred from November 2005 with the adoption of quality 'more' services, competing with what is now [[Transdev Yellow Buses]]. Other incursions eastward to Bournemouth at the time were soon withdrawn, however. After [[Southern Vectis]] (SV) and sister company [[Solent Blue Line]] were purchased by [[Go-Ahead Group|Go-Ahead]] in late 2005, a Go-Ahead inspired south coast reorganisation in 2006 brought Wilts & Dorset's management, along with SV and SBL, as part of the new [[Go South Coast]] division. All continue to trade under their local names, but this partnership has resulted in buses being moved from depot to depot and from company to company.
In June 2006, Wilts & Dorset conducted 'a big network change' in the Poole area, with some routes merged with others, some renumbered or some withdrawn. Subsequently, further rationalisation has taken place, with a number of long-established routes being fundamentally changed, withdrawn or passed to other operators.
In December 2006 Wilts & Dorset were fined £28,000 after a check of 1,000 journeys between November 2005 and January 2006 found many services ran late and some did not turn up at all.<ref>[http://news.bbc.co.uk/1/hi/england/dorset/6177337.stm Bus firms fined for late services] BBC On-line - 13 December 2006</ref>▼
In 2011, Wilts & Dorset started trailing a [[smart card]] ticketing system named 'the key' and in 2012 was launched across the entire network with passegers being able to save up to 33% instead of purchasing paper tickets.▼
▲In 2011, Wilts & Dorset started
In July 2012 it was announced that the Wilts & Dorset name would be dropped from bus services in favour of the "more" brand in Poole & Bournemouth and "Salisbury Reds" in Salisbury and Amesbury.
==Routes==
{{main|Services of Wilts & Dorset}}
Wilts & Dorset operates a large number of services in East [[Dorset]], West [[Hampshire]] and South [[Wiltshire]] under six different brand names
▲In December 2006 Wilts & Dorset were fined £28,000 after a check of 1,000 journeys between November 2005 and January 2006 found many services ran late and some did not turn up at all.<ref>[http://news.bbc.co.uk/1/hi/england/dorset/6177337.stm Bus firms fined for late services] BBC On-line - 13 December 2006</ref>
===More buses===
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