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== Advertising provider responses ==
Facebook issued a statement stating: "A [[like button|like]] that doesn't come from someone truly interested in connecting with the brand benefits no one. If you run a Facebook page and someone offers you a boost in your fan count in return for money, our advice is to walk away – not least because it is against our rules and there is a good chance those likes will be deleted by our automatic systems. We investigate and monitor "like-vendors" and if we find that they are selling fake likes, or generating conversations from fake profiles, we will quickly block them from our platform."<ref name="Arthur 2013"/> Andrea Faville reported that [[Alphabet Inc.]] companies Google and YouTube "take action against bad actors that seek to game our systems."<ref name="Mendoza 2014"/> LinkedIn spokesman Doug Madey said buying connections "dilutes the member experience violates their user agreement and can also prompt account closures."<ref name="Mendoza 2014"/> Chief executive and founder of Instagram, Kevin Systrom reports "We've been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience."<ref name="Lee 2014">{{cite web |last=Lee |first=Dave |title=Instagram deletes millions of accounts in spam purge |website=BBC News |date=December 19, 2014 |url=https://www.bbc.com/news/technology-30548463 |access-date=January 10, 2017 |archive-date=January 2, 2017 |archive-url=https://web.archive.org/web/20170102032756/http://www.bbc.com/news/technology-30548463 |url-status=live }}</ref>
Facebook's purging of fake likes and accounts occurred from August to September 2012.<ref name="Stampler 2012">{{cite web |last=Stampler |first=Laura |title=These 20 Brands Lost The Most Facebook Likes The Day Of The Fake Fan Purge |website=[[Business Insider]] |date=October 5, 2012 |url=http://www.businessinsider.com/these-20-brands-lost-the-most-facebook-likes-the-day-of-the-fake-fan-purge-2012-10 |access-date=January 10, 2017 |archive-date=September 8, 2015 |archive-url=https://web.archive.org/web/20150908081733/http://www.businessinsider.com/these-20-brands-lost-the-most-facebook-likes-the-day-of-the-fake-fan-purge-2012-10 |url-status=live }}</ref> According to Facebook's 2014 financial report to the Securities and Exchange Commission, an estimated 83 million false accounts were deleted, accounting for approximately 6.4% of the 1.3 billion total accounts on Facebook.<ref>{{cite web |last=Robinson |first=James |title=Money can't buy you love, but on Facebook it can buy you likes for anything |website=[[PandoDaily|Pando]] |date=February 11, 2014 |url=https://pando.com/2014/02/11/money-cant-buy-you-love-but-on-facebook-it-can-buy-you-likes/ |access-date=January 10, 2017 |archive-date=October 9, 2016 |archive-url=https://web.archive.org/web/20161009073140/https://pando.com/2014/02/11/money-cant-buy-you-love-but-on-facebook-it-can-buy-you-likes/ |url-status=live }}</ref> Likester reported pages affected include Lady Gaga, who lost 65,505 fans and Facebook, who lost 124,919 fake likes.<ref name="Edwards 2013">{{cite web |last=Edwards |first=Jim |title=Facebook Targets 76 Million Fake Users In War On Bogus Accounts |website=[[Business Insider]] |date=March 5, 2013 |url=http://www.businessinsider.com/facebook-targets-76-million-fake-users-in-war-on-bogus-accounts-2013-2 |access-date=January 10, 2017 |archive-date=October 2, 2015 |archive-url=https://web.archive.org/web/20151002042545/http://www.businessinsider.com/facebook-targets-76-million-fake-users-in-war-on-bogus-accounts-2013-2 |url-status=live }}</ref> Technology giant [[Dell]] lost 107,889 likes (2.87% of its total likes) in 24 hours.<ref name="Stampler 2012"/> Billions of YouTube video fake views were deleted after being exposed by auditors.<ref name="Mendoza 2014 2">{{cite web |title=Want fans? Hire a social media 'click farm' |website=[[USA Today]] |date=January 5, 2014 |first=Martha |last=Mendoza |url=https://www.usatoday.com/story/money/business/2014/01/05/selling-social-media-clicks-becomes-big-business/4327905/ |access-date=January 10, 2017 |archive-date=February 1, 2017 |archive-url=https://web.archive.org/web/20170201205150/http://www.usatoday.com/story/money/business/2014/01/05/selling-social-media-clicks-becomes-big-business/4327905/ |url-status=live }}</ref> In December 2014, [[Instagram]] carried out a purge deemed the "Instagram Rapture" wherein many accounts were affected—including Instagram's own account, which lost 18,880,211 followers.<ref name="Lee 2014"/>
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