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In the late 1980s, [[Phil Sokolof]], a millionaire businessman who had suffered a heart attack at the age of 43, took out full-page newspaper ads in New York, Chicago, and other large cities accusing McDonald's menu of being a threat to American health, and asking them to stop using [[beef tallow]] to cook their [[french fries]].<ref>{{cite news|url=https://articles.latimes.com/2004/apr/16/local/me-sokolof16|title=Phil Sokolof, 82; Used His Personal Fortune in Fight Against High-Fat Foods|date=April 16, 2004|author=Dennis McLellan|work=Los Angeles Times|access-date=August 11, 2017|archive-date=August 21, 2017|archive-url=https://web.archive.org/web/20170821024939/http://articles.latimes.com/2004/apr/16/local/me-sokolof16|url-status=live}}</ref>
After this sustained campaign against the beef tallow they were using, in 1990 they switched to vegetable oil with beef flavouring<ref name='MC'>[https://finance.yahoo.com/news/mc-donalds-world-famous-fries-heres-how-they-evolved-in-the-past-50-years-163854625.html McDonald's world famous fries: Here's how they evolved in the past 50 years]</ref><ref name='BT'/>
The "thin style" french fries have been popularised worldwide in large part by McDonald's and [[Burger King]].<ref>{{cite web|title=Popularization|date=21 April 2011 |url=https://www.today.com/food/how-time-fries-have-potatoes-outlived-their-potential-1C9005243|access-date=3 January 2018|publisher=today.com|archive-date=30 October 2020|archive-url=https://web.archive.org/web/20201030090642/https://www.today.com/food/how-time-fries-have-potatoes-outlived-their-potential-1C9005243|url-status=live}}</ref>
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