I believe strongly in the indieweb principles of distributed ownership, control, and independence. For me, the important thing is that this is how we get to a diverse web. A web where everyone can define not just what they write but how they present is by definition far more expressive, diverse, and interesting than one where most online content and identities must be squished into templates created by a handful of companies based on their financial needs. In other words, the open web is far superior to a medium controlled by corporations in order to sell ads. The former encourages expression; the latter encourages consumerist conformity.
What, then, is a personal website? It is precisely that, personal. It is a new kind of self-portraiture done not with pencils, charcoal, ink, or paint. Instead it is self-portraiture done in markup language, code, prose, images, audio, and video.
There’s a sort of joy in getting to manually create the site of your own where you have the freedom to add anything you want onto it, much like a homemade meal has that special touch to it.
Tending this website keeps me sane. I think of it as a digital garden, a kind of sanctuary. … And if my site is a kind of garden, then I see myself as both gardener and architect, in so much as I make plans and prepare the ground, then sow things that grow in all directions. Some things die, but others thrive, and that’s how my garden grows. And I tend it for me; visitors are a bonus.
A thoughtful and impassioned plea from Colly for more personal publishing:
I know that social media deprived the personal site of oxygen, but you are not your Twitter profile, nor are you your LinkedIn profile. You are not your Medium page. You are not your tiny presence on the company’s About page. If you are, then you look just like everyone else, and that’s not you at all. Right?
Writing on your own website associates your thoughts and ideas with you as a person. Having a distinct website design helps strengthen that association. Writing for another publication you get a little circular avatar at the beginning of the post and a brief bio at the end of the post, and that’s about it. People will remember the publication, but probably not your name.
A thorough run-down of the whys and wherefores of being part of the indie web, from Chris.